Today it is taken for granted that a B&B or guest house needs a good website which can be found through search engines to attract new guests. However many businesses are unfamiliar with Google Local Business Search.
Google Local Business Search appears above organic web results as shown in the example above.
Performing a search for "B&B Hunstanton" shows a number of results for B&Bs in the Hunstanton area next to a map showing their location.
By listing your business with Google in this section, you enable your business to be listed again in a different part of the Google results page. If your B&B appears in the first ten Google results, then by adding a listing in the business search your bed and breakfast could appear twice on the page instead of once, doubling your chance of attracting more guests.
Anna and Jane who run The Bays Guest House in Hunstanton have tell us that their Google Business listing vital for driving traffic to their website and attracting more guests. A search for terms like "B and B in Hunstanton" brings up their Google Business listing in a good position in addition to their organic search results, ensuring a steady trade of paying customers.
If you want to know more about Google Local Business and how to set up your listing then get in touch to discuss our Bed and Breakfast Marketing services.
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